A book to help wealth creators think through what it takes to build a meaningful legacy and best support future generations.
In First-Generation Wealth, winner of the Nautilus Book award, The Goody Business Book Award, The North American Book Award and others, authors Robert Balentine and Adrian Cronje share stories that illuminate guiding principles and provide practical steps entrepreneurs can take to incorporate them into their long-term strategies.
70% of second generations and 90% of third generations squander their inheritances.
First generation wealth creators have a priceless opportunity to lay the groundwork for lasting family wealth to avoid the Shirtsleeves to Shirtsleeves phenomenon.
Three Principles for Wealth, Family & Legacy.
It is the human elements that matter most in the successful cultivation and preservation of wealth and legacy. Over time, we’ve uncovered three important, yet simple, themes. We hope each principle provides inspiration and concrete steps you can take now to instill your value system on generations to come.
“During our careers, so many of us are so wholly immersed in our companies that we don’t take time to think through communication around money within our families. First Generational Wealth provides a thoughtful roadmap to help navigate issues around wealth and legacy.”
— Frank Blake, The Home Depot
Something in your life brought you here, and we’re honored to have you. We hope you will take the next step and read our book.
Sign up to receive a sample chapter of First Generation Wealth and additional complimentary resources from Robert and Adrian’s firm, Balentine.