A book to help wealth creators think through what it takes to build a meaningful legacy and best support future generations.
70% of second generations and 90% of third generations squander their inheritances.
First generation wealth creators have a priceless opportunity to lay the groundwork for lasting family wealth to avoid the Shirtsleeves to Shirtsleeves phenomenon.
Sign up to receive a sample chapter of First Generation Wealth.
You will also receive additional complimentary resources from Chairman Robert Balentine and CEO Adrian Cronje at Balentine.
Praise for First Generation Wealth
“How do you sustain a business, family health and harmony, and family wealth? It has to be an on-going purposeful process (mission) and Robert and Adrian have explored the history of what works (and doesn’t). If you want to “sustain” this is a must read.”
— Joe W. Rogers, Jr.
Chairman, Waffle House, Inc.
“During our careers, so many of us are so wholly immersed in our companies that we don’t take time to think through communication around money within our own families. First Generation Wealth provides a thoughtful roadmap to help navigate issues around wealth and legacy.”
— Frank Blake
Former Chairman and CEO of The Home Depot
“This is a book for entrepreneurs, but it is not about entrepreneurship. It is about what happens next. After business and financial success, the concern of the entrepreneur and his or her family is how to use the wealth wisely and preserve the family. The book is wonderfully clear and useful, and absolutely riveting in its narrative.”
— Dennis T Jaffe, Ph.D.
“In First Generation Wealth, Robert and Adrian provide guiding principles that hit very close to home. Supporting your family and community in the next generation goes beyond a check. It’s teaching what was learned in difficult times about one’s self, one’s resiliency.”